Our vision
Greener Airlines - a vision for a sustainable industry.
Incisive, independent analysis of the airline sector and environmental sustainability.
Our vision
Political leaders are fond of saying responding to climate change is a marathon, not a sprint, but the reality is that few countries are even out of the starting blocks yet. There are too many pressing claims on short term action for the big picture to be dealt with.
The damage being wreaked on the earth’s future by man-made emissions is no longer theoretical, it is there for all to see – and to experience.
Yet, aside from hopeful words and grand plans, action remains a scarce commodity.
Among industries, aviation is responsible for a relatively small proportion of total emissions – somewhere around 3% – but its growth profile propels it towards a menacing increase as many others achieve actual decreases.
Until now, as real attempts are being made to find alternative fuel sources, the industry has been fortunate in that cost saving has been synonymous with emission reduction. More efficient engines and airframes have produced unit cost improvement which have helped avoid straight line growth in emissions as flights increased.
But now the crunch is on to find alternative, sustainable aviation fuels – and they are going to be more expensive, probably much more so. Even if sufficient amounts were available (they’re vastly not), airlines could not viably use them. As it is, delivering the quantity of alternative product needed to make a difference is a distant dream in any case. Substituting even 10% of conventional fuel by the end of this decade is highly optimistic.
Alternatives sources like hydrogen are still largely unproven, as is the possible use of carbon capture to dispose of conventional emissions.
For all but small short-haul aircraft, electric power is not an option either, and won’t be until well into the 2030s at best. Batteries are too big and heavy.
The bottom line is the bottom line, for the time being at least. That is, to produce reductions on any significant scale, massive investments are going to be needed, well beyond the resources of commercial airlines.
Yet it is not enough for airlines to cast the entire burden outside the industry. Even though IATA and ICAO moved early at institutional level to prepare for the inevitable, very few airline CEOs and their boards have taken serious measures to address the need for fundamental change.
Greenwashing and PR are too frequently still seen as key weapons to head off the challenge. And providing carbon offset opportunities to travellers does nothing to influence management decision making, whether or not the offsets are effective.
Much the same inertial criticisms can be made of governments; but they will respond to popular movements by imposing controls on airline activity. Europe is already moving in a mostly uncoordinated way in that direction.
It’s time for the marathon to begin, but the longer the start is delayed, the greater the need to sprint.

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Our approach
At Greener Aviation, our commitment to sustainability in the airline industry fuels our efforts to share crucial insights and knowledge. We actively engage with industry leaders, governmental bodies, and stakeholders to address the pressing issues surrounding airline emissions. By staying informed on data and trends, and disseminating this information through our newsletters, website, and conferences, we aim to inspire collaborative solutions for a greener aviation sector.
Data Advisory
At Greener Airlines, we are committed to transforming the aviation industry by providing in-depth insights into emissions and sustainability practices. Our upcoming data platform aims to serve as your go-to resource, enabling airlines to make informed decisions that positively impact the environment.
By acting as a Data Advisory, we work with key stakeholders to identify best practices and innovative solutions that promote sustainable air travel. Join us on this journey to make aviation greener and more responsible for future generations.


Industry Stories
There's a growing movement in Sustainable aviation.
Here's what the industry is saying.
United Airlines
United is leading the way in SAF innovation with our direct investments in next-
generation fuels.
IATA
The EU’s Emissions Trading Scheme is a challenge for airlines, but it also pushes the industry towards lower-carbon solutions.
- Rafael Schvartzman, Regional VP, Europe
Airbus
Hydrogen-powered aircraft will play a crucial role in decarbonizing long-haul
aviation by 2050.
- Guillaume Faury, CEO
Rolls Royce
Hybrid-electric engines and hydrogen combustion are key to the future of sustainable
aviation.
- Paul Stein,
Chief Technology Officer
European Commission Transport
The ReFuel Aviation Directive will ensure a minimum SAF blend in all European flights, driving emissions reduction.
- Henrik Hololei,
Director-General
JetBlue
JetBlue’s investment in SAF and next-gen aircraft will drive a 50% emissions
reduction by 2035.
- Robin Hayes, CEO
Ethiopian Airlines
African aviation must balance growth with sustainability by adopting modern, fuel-
efficient aircraft.
- Tewolde Gebremariam, former CEO
Air France-KLM
Securing the volumes of more sustainable aviation fuel needed to decarbonize our activity is a major challenge. This agreement with TotalEnergies is a further step in this direction.
- Benjamin Smith, CEO
Emirates
For SAF to be viable, we need a truly global framework that ensures accessibility
and affordability for all airlines.
- Sir Tim Clark, President